Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, and E. Jerome McCathy.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill, 2009.Description: xxv, 757 p : illISBN:
  • 9780073381053 :
Subject(s): LOC classification:
  • HF5415.13 .M369
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Holdings
Item type Current library Call number Status Barcode
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) OS HF5415.13.M369 2009 (Browse shelf(Opens below)) Available BK93199
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) OS HF5415.13.M369 2009 (Browse shelf(Opens below)) Available BK93201
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) OS HF5415.13.M369 2009 (Browse shelf(Opens below)) Available BK93202
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) OS HF5415.13.M369 2009 (Browse shelf(Opens below)) Available BK93200
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) OS HF5415.13.M369 2009 (Browse shelf(Opens below)) Available BK93204
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) OS HF5415.13.M369 2009 (Browse shelf(Opens below)) Available BK93203

Includes bibliographical references and index.

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