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The effect of green marketing on organizational sustainable competitive advantage : a case of Nairobi Java House, Kenya / by Margaret Waithira Miano.

By:

Miano, Margaret Waithira

Material type: Text

TextPublication details: Nairobi : Daystar University, 2016.Description: xi, 156 p : ill ; cmSubject(s):

Green marketing

LOC classification:

HF5413 .K4M53

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Holdings
Item type	Current library	Call number	Status	Barcode
Theses	Nairobi Campus Africana & Special Collection	THES HF5413.K4M53 2016 (Browse shelf(Opens below))	Available	BK0101043

A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.

Includes bibliographical references.

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