The effect of relationship marketing strategies on performance in the hotel industry in Kenya : a case of five star hotels in Nairobi / Sylvia M. Ng'ang'a.

By: Material type: TextTextPublication details: Nairobi, Kenya : Daystar University, 2013.Description: xiii, 96 p ; cmSubject(s): LOC classification:
  • HF5415.16 .N63
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A thesis presented to the School of Business and Economics, Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Marketing.

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