Strategic marketing / [by] David W. Cravens.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill companiesPublication details: New York : McGraw-Hill, c2009.Edition: 9th edDescription: xv, 784 p : illISBN:
  • 9780071263351 :
Subject(s): Other related works:
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TBL HD62.15T6792 Total quality management / TBL HE8689.4.P75 2006 Electronic media management / TBL HF5415.32.S35 Consumer behaviour / TBL HF5415.135.C72 2009 Strategic marketing / TBL HF5415.135.C72 2009 Strategic marketing / TBL HF5415.135.C72 2009 Strategic marketing / TBL HF5415.135.C72 2009 Strategic marketing /

Includes bibliographical references and index.

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