Contemporary advertising : and integrated marketing communications / Williams F. Arens.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2011.Edition: 13th edDescription: xl, 774p : ill,(chiefly co)lISBN:
  • 9780071220606 :
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TBL HF5721.L37 1993 Basic business communication / TBL HF5721.L37 1993 Basic business communication / TBL HF5721.L37 1993 Basic business communication / TBL HF5821.B62 Contemporary advertising : TBL HF5821.B62 Contemporary advertising : TBL HF5821.B62 Contemporary advertising : TBL HF5821.B62 Contemporary advertising :

Includes bibliographical references and index.

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