Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer.
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TextPublication details: Boston : McGraw-Hill, c2009.Edition: 4th edDescription: xxv, 678 p : illISBN: - 9780071263436 :
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| TBL HF5415.D92 2009 Business marketing : | TBL HF5415.D92 2009 Business marketing : | TBL HF5415.D92 2009 Business marketing : | TBL HF5415.D92 2009 Business marketing : | TBL HF5415.D92 2009 Business marketing : | TBL HF5415.D92 2009 Business marketing : | TBL HF5415.H37 Relationship marketing : |
Includes bibliographical references and index.
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