Service marketing : people, technology, strategy / Christopher Lovelock.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2011.Edition: 7th edDescription: 648p : ill (some col.)ISBN:
  • 9780136118749 :
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TBL HF5415.13.L5883 Service marketing : TBL HF5415.13.L5883 Service marketing : TBL HF5415.13.L5883 Service marketing : TBL HF5415.13.L5883 Service marketing : TBL HF5415.13.L5883 Service marketing : TBL HF5415.13.L5883 Service marketing : TBL HF5415.13.L5883 Service marketing :

Includes bibliographical references and index.

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