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Creative strategy in advertising.

By:

Drewniany, Bonniel L

Contributor(s):

Jewler, A. Jerome

Material type: Text

TextPublication details: Boston, USA : Thomson, c2008.Edition: 9th edDescription: xiv, 332p : illISBN:

9780495096207 :

Subject(s):

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Includes bibliographical references and index.

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