New products management / Merle Crawford, Anthony Di Benedetto.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill, c2008.Edition: 9th edDescription: xviii, 558 p : illISBN:
  • 9780073529882 :
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Textbook Loan Textbook Loan Athi-River Campus Text Book Loan TBL HF5415.153.C72 2008 (Browse shelf(Opens below)) Available BK24311
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TBL HF5415.13.P388 2008 A preface to marketing management / TBL HF5415.15.B353 2007 Product strategy and management / TBL HF5415.15.B353 2007 Product strategy and management / TBL HF5415.153.C72 2008 New products management / TBL HF5415.153.C72 2008 New products management / TBL HF5415.153.C72 2008 New products management / TBL HF5415.32.S35 Consumer behaviour /

Includes bibliographical references and index.

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