The Seven Principles of WOM and Buzz Marketing [electronic resource] : Crossing the Tipping Point / by Panos Mourdoukoutas, George J. Siomkos.
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TextPublication details: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.Description: digitalISBN: - 9783642021091
- 658.8 23
- HF5410-5417.5
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The Seven Principles of WOM and Buzz Marketing
APA
Mourdoukoutas P., Siomkos G. J. & SpringerLink (Online service). (2010). The Seven Principles of WOM and Buzz Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg.
Chicago
Mourdoukoutas Panos, Siomkos George J and SpringerLink (Online service). 2010. The Seven Principles of WOM and Buzz Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg.
Harvard
Mourdoukoutas P., Siomkos G. J. and SpringerLink (Online service). (2010). The Seven Principles of WOM and Buzz Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg.
MLA
Mourdoukoutas Panos, Siomkos George J and SpringerLink (Online service). The Seven Principles of WOM and Buzz Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg. 2010.