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Ingredient Branding [electronic resource] : Making the Invisible Visible / by Philip Kotler, Waldemar Pfoertsch.

By:

Kotler, Philip

Contributor(s):

Material type: Text

Text

TextPublication details: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.Description: digitalISBN:

9783642042140

Subject(s):

Additional physical formats: Printed edition:: No titleDDC classification:

658.8 23

LOC classification:

HF5410-5417.5

Online resources:

Click here to access online

In: Springer eBooks

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