Strategic marketing [electronic resource] : an introduction / Tony Proctor.

By: Contributor(s): Material type: TextTextPublication details: London ; New York : Routledge, 2000.Description: xvii, 318 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415.135 .P76 2000eb
Online resources:
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Includes bibliographical references (p. [303]-312) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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