Pictorial metaphor in advertising [electronic resource] / Charles Forceville.

By: Contributor(s): Material type: TextTextPublication details: London ; New York : Routledge, 1998.Description: x, 233 p. : illSubject(s): Genre/Form: DDC classification:
  • 659.1 20
LOC classification:
  • HF5827 .F67 1998eb
Online resources:
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Includes bibliographical references (p. [223]-230) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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