Marketing the museum [electronic resource] / Fiona McLean.

By: Contributor(s): Material type: TextTextPublication details: London ; New York : Routledge, 1997.Description: 257 p. : illSubject(s): Genre/Form: DDC classification:
  • 069/.5 20
LOC classification:
  • AM121 .M4 1997eb
Online resources:
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Includes bibliographical references (p. 232-245) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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