The marketing plan [electronic resource] : how to prepare and implement it / William M. Luther.

By: Contributor(s): Material type: TextTextPublication details: New York : AMACOM, 2001.Edition: 3rd edDescription: xviii, 318 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415 .L83 2001eb
Online resources:
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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