Branded entertainment [electronic resource] : product placement and brand strategy in the entertainment business / Jean-Marc Lehu.

By: Contributor(s): Material type: TextTextPublication details: London : Kogan Page, 2007.Description: ix, 266 pSubject(s): Genre/Form: LOC classification:
  • HF6146.P78 L44 2007eb
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.