What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.

By: Contributor(s): Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, c2003.Edition: 2nd edDescription: xxiii, 308 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/343 21
LOC classification:
  • HF5823 .J718 2003eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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