The contrarian effect [electronic resource] : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2008.Description: x, 165 pSubject(s): Genre/Form: DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5438.25 .P673 2008eb
Online resources:
Contents:
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
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Includes bibliographical references (p. [151]-153) and index.

From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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