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	41.	Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by McCarthy, E. Jerome (Edmund Jerome) Perreault, William D Series: Irvin series in marketing Edition: 10th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1990 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.M369. Place hold Add to cart (remove)
	42.	Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr. by Cravens, David W Lamb, Charles W Cravens, David W. Strategic marketing cases and applications Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, 1990 Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.C6944 1990. Place hold Add to cart (remove)
	43.	Market research and analysis / Donald R. Lehmann. by Lehmann, Donald R Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL. : Irwin, c1989 Availability: Not available: Nairobi Campus: Withdrawn (1). Add to cart (remove)
	44.	Managerial accounting : concepts for planning, control, decision making / Ray H. Garrison. by Garrison, Ray H Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1986 Availability: Items available for loan: Nairobi Campus (2)Call number: TBL HF5657.4.G37 1986, ... Place hold Add to cart (remove)