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61.
International marketing : global perspective / Hans Muhlbacher. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Addison Wesley, c1991
Availability: Items available for loan: Athi-River Campus (1)Call number: HF1416.D34.

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62.
Marketing information products and services : a primer for librarians and information professionals / editors, Abhinandan K. Jain ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c1999
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.124.M27.

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63.
Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Pub., c2002
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.126.D76. Not available: Nairobi Campus: Withdrawn (1).

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64.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by Series: Irvin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.M369.

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65.
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Plano, Tex. : Business Publications, 1988
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.B4. Not available: Nairobi Campus: Withdrawn (1).

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66.
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1979
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.A24.

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67.
Marketing research : methodological foundations / Gilbert A. Churchill, Jr. by Series: The Dryden press series in marketing
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hinsdale, Ill. : Dryden Press, c1979
Availability: Not available: Athi-River Campus: In transit (1).

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68.
The practice of marketing research / [by] Anthony H. Davies. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann [for] Communication Advertising and Marketing Education Foundation Ltd, c1973
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.2.D38. Not available: Nairobi Campus: Withdrawn (1).

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69.
Marketing research / George Kress. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1988
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.2.K75. Nairobi Campus (1)Call number: HF5415.2.K75. Not available: Nairobi Campus: Withdrawn (1).

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70.
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987
Availability: Items available for loan: Athi-River Campus (2)Call number: HF5415.2.T83 1987, ... Not available: Nairobi Campus: Withdrawn (1).

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71.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Harcourt College Publishers, c2001
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.H87 2001.

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72.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.G84 1990.

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73.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Series: McGraw-Hill series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1982
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.13.G84.

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74.
Marketing research / Alvin C. Burns. by
Edition: 4th.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, c1976
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.2.B779 2000.

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75.
Marketing for profit : a study in the formulation of commercial policy within the business organisation. by Series: Management studies series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Longman, 1971
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.H37.

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76.
Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992
Availability: Items available for loan: Athi-River Campus (2)Call number: HF5415.L2624, ...

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77.
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : Irwin, c1986
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5415.B44113.

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78.
Services marketing : People, technology, strategy / by Christopher Lovelock. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, c2004
Availability: Items available for loan: Athi-River Campus (6)Call number: OS HF5412.122.L68 2004, ... Nairobi Campus (1)Call number: OS HF5412.122.L68 2004. Not available: Nairobi Campus: In transit (1). Nairobi Campus: Lost (1). Nairobi Campus: Withdrawn (1).

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79.
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall, c2002
Availability: Items available for loan: Athi-River Campus (1)Call number: HF1009.5.K39 2002. Nairobi Campus (1)Call number: HF1009.5.K39 2002. Not available: Athi-River Campus: Withdrawn (1).

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80.
Marketing / Joel R. Evans, Barry Berman. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Macmillan, c1992
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.E86. Not available: Athi-River Campus: Withdrawn (1).

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