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81.
The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: a case of Dotsavvy limited / Annie Irankunda by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2017
Availability: Items available for reference: Nairobi Campus: Not For Loan (1)Call number: THES HF5415.1265.K4I73 2017.

82.
Advocacy [electronic resource] : championing ideas & influencing others / John A. Daly. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Haven : Yale University Press, c2011
Availability: No items available.

83.
You are the brand [electronic resource] / Steve Adubato. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Brunswick, NJ : Rutgers University Press, c2011
Availability: No items available.

84.
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, [2016]Copyright date: �2016
Availability: No items available.

85.
Basics of branding : a practical guide for managers / Jay Gronlund. by Series: 2013 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
Availability: No items available.

86.
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Availability: No items available.

87.
Strategic management : an executive perspective / Cornelis A. de Kluyver and John A. Pearce II. by Series: Strategic management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Availability: No items available.

88.
89.
Fostering brand community through social media / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Availability: No items available.

90.
Build your reputation : grow your personal brand for career and business success / Rob Brown. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: West Sussex, England : Wiley, 2016Copyright date: �2016
Availability: No items available.

91.
92.
Effect of internal brand management on organizational performance : a case of Family bank limited / by Nzisa Kattambo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : Daystar University, 2017
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HD58.7.K4K38 2017.

93.
94.
An assessment of the role of brand management strategies in customer retention in the media industry in Kenya: a case study of Nation Media Group Limited / Susan Nyakiere Mathenge / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2012
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HE8689.4.M38 2012.

95.
Effects of digital marketing on the organizational performance: a case of Zuku Limited / Jeansarah Wanjiru by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2016
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HF5415.12.W36 2016.

96.
Evaluating customer satisfaction in the use of social media for customer service: a case of Safaricom Limited / James M. Busolo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2019
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HM742.B87 2019.

97.
The role of internal branding in improving customer service delivery : a case study of Kenya Power / Miriam Wanjiku Mbau by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi : Daystar University, 2020
Availability: Items available for loan: Athi-River Campus (1)Call number: THES HD69.M33 2020. Nairobi Campus (1)Call number: THES HD69.M33 2020.

98.
Influence of social media engagement on performance of Safaricom brand by Susan Phera Aduvagah by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2021
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5415.1255.A38 2021. Nairobi Campus (1)Call number: HF5415.1255.A38 2021.

99.
Einfluss von kommunikationsmassnahmen mit CSR-Bezug auf die einstellung zur marke : entwicklung und Uberprufung eines konzeptionellen modells / Marion Secka. by Series: Forschungsergebnisse der WU Wirtschaftsuniversitat Wien ; Band 65
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Frankfurt am Main, [Germany] : PL Academic Research, 2015Copyright date: 2015
Online resources:
Availability: No items available.

100.
Handbook of brand semiotics / edited by George Rossolatos. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Kassel : Kassel University Press, [2015]Copyright date: 2015
Online resources:
Availability: No items available.