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1.
The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry / Anthony S. Okoth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi, Kenya : Daystar University, c2006
Availability: Items available for loan: Athi-River Campus (1)Call number: THES HD9666.5.O368. Nairobi Campus (1)Call number: THES HD 9666.5.O368.

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2.
Marketing strategies adopted by generic and original drugs companies in an effort to attain strategic competitiveness: a study of Mombasa / Ireen Mueni Matingi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi Daystar University 2013
Availability: Items available for loan: Nairobi Campus (1)Call number: THES HD9665.5.M38 2013.

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