The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry / Anthony S. Okoth.

By: Material type: TextTextPublication details: Nairobi, Kenya : Daystar University, c2006.Description: vii, 104 p. : illSubject(s): LOC classification:
  • HD 9666.5 .O368
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Holdings
Item type Current library Call number Status Date due Barcode
Theses Theses Athi-River Campus Africana & Special Collection THES HD9666.5.O368 (Browse shelf(Opens below)) Available BK043272
Theses Theses Nairobi Campus Africana & Special Collection THES HD 9666.5.O368 (Browse shelf(Opens below)) Available BK086742

Includes bibliographical references.

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