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The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /

Okoth, Anthony S.

The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry / Anthony S. Okoth. - Nairobi, Kenya : Daystar University, c2006. - vii, 104 p. : ill.

Includes bibliographical references.

Subjects--Topical Terms:
Brand names products--management.
Pharmaceutical industry.

LC Class. No.: HD 9666.5 / .O368

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