The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry / (Record no. 26764)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01073cam a22002412 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000040870 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Daystar |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190926152758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070522s xx 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Daystar |
| Modifying agency | Sateya |
| Transcribing agency | DUL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9666.5 |
| Item number | .O368 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Okoth, Anthony S. |
| 9 (RLIN) | 7880 |
| 245 14 - TITLE STATEMENT | |
| Title | The perception of Kenyan doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry / |
| Statement of responsibility, etc. | Anthony S. Okoth. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi, Kenya : |
| Name of publisher, distributor, etc. | Daystar University, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 104 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand names products--management. |
| 9 (RLIN) | 7881 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pharmaceutical industry. |
| 9 (RLIN) | 6326 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070522 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Athi-River Campus | Athi-River Campus | Africana & Special Collection | 09/28/2017 | THES HD9666.5.O368 | BK043272 | 09/28/2017 | 09/28/2017 | Theses | |||||
| Nairobi Campus | Nairobi Campus | Africana & Special Collection | 09/28/2017 | THES HD 9666.5.O368 | BK086742 | 09/28/2017 | 09/28/2017 | Theses |