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1.
Advertising management / David A. Aaker, John G. Myers. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1987
Availability: Items available for loan: Athi-River Campus (1)Call number: HF5823.A13 1987.

2.
Advertising management / by Rajeev Batra, John G. Myers [and] David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, c1996
Availability: Items available for loan: Athi-River Campus (3)Call number: HF5823A13 1995, ... Not available: Nairobi Campus: In transit (1). Nairobi Campus: Lost (1).

3.
Marketing research / David A. Aaker, George S. Day. by Series: Wiley series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1986
Availability: Not available: Nairobi Campus: Withdrawn (1).

4.
Strategic marketing management : global perspectives / David A. Aaker, Damien McLoughlin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex : John Wiley, 2010
Availability: Items available for loan: Athi-River Campus (3)Call number: HF5415.13.A23 2010, ... Nairobi Campus (3)Call number: HF5415.13.A23 2010, ...

5.
Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by Series: Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco, Calif. : Jossey-Bass, c2011
Availability: No items available.

6.
Three threats to brand relevance [electronic resource] : strategies that work / David Aaker. by Series: Jossey-Bass short format series
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, 2013
Availability: No items available.