Decoded [electronic resource] : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex : John Wiley & Sons Ltd., 2013.Description: xviii, 270 p. : ill. (some col.)Subject(s): Genre/Form: DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.32 .B37 2013eb
Online resources:
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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