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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch.

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Material type: Text

TextPublication details: Boston : McGraw-Hill, c1995.Edition: 3rd edDescription: 762 pISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Collection item	Athi-River Campus Open Shelves (Oversize Books Section)	OS HF5823.B387 1995 (Browse shelf(Opens below))	c.1	Withdrawn		BK030042
General Collection item	Nairobi Campus Open Shelves (Oversize Books Section)	OS HF5823.B387 1995 (Browse shelf(Opens below))	c.2	Available		BK041488

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