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	1.	Database Marketing [electronic resource] : Analyzing and Managing Customers / by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Blattberg, Robert C Kim, Byung-Do Neslin, Scott A SpringerLink (Online service) Series: International Series in Quantitative Marketing ; 18 \| International Series in Quantitative Marketing ; 18 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York, NY : Springer New York, 2008 In: Springer eBooks Online resources: Click here to access online Availability: No items available. Save to lists Add to cart (remove)
	2.	Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby. by Blattberg, Robert C, 1942- Allenby, Greg M. (Greg Martin), 1956- ebrary, Inc Material type: Text; Format: electronic available online ; Nature of contents: ; Literary form: Not fiction Publication details: Singapore : World Scientific, 2010 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: No items available. Save to lists Add to cart (remove)

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