The great marketing turnaround : the age of the individual, and how to profit from it / Stan Rapp, Tom Collins.

By: Contributor(s): Material type: TextTextPublication details: New York : Plume, [1992]Description: xiv, 336 p. : ill. ; 21 cmISBN:
  • 0452267498
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415 .R3247 1992 HF5415 .R3247
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.R3247 (Browse shelf(Opens below)) c.2 Available BK011614

Originally published: Englewood Cliffs, N.J. : Prentice Hall, c1990.

Includes bibliographical references (p. 314-321) and index.

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