Advertising / William Arens, David Schaefer, Michael Weigold.
Material type:
TextPublication details: New York, NY : McGraw-Hill Education, 2015.Edition: 2nd edDescription: xvi, 463 p ; 28 cmContent type: - text
- unmediated
- volume
- 0078028965 (alk. paper)
- 9780078028960 (alk. paper)
- HF5821 .A74
| Item type | Current library | Call number | Status | Date due | Barcode |
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General Collection item
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Nairobi Campus Open Shelves (Oversize Books Section) | OS HF5821.A74 2015 (Browse shelf(Opens below)) | Available | BK0101271 | |
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General Collection item
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Nairobi Campus Open Shelves (Oversize Books Section) | OS HF5821.A74 2015 (Browse shelf(Opens below)) | Available | BK0101269 | |
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General Collection item
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Nairobi Campus Store | OS HF5821.A74 2015 (Browse shelf(Opens below)) | Weeded | BK0101268 | |
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General Collection item
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Nairobi Campus Store | OS HF5821.A74 2015 (Browse shelf(Opens below)) | Weeded | BK0101270 |
Part 1: An introduction to advertising. Part 2: Understanding the target audience. Part 3: The planning process. Part 4: The creative process.Part 5: Reaching the target audience. Part 6: Integrating marketing communications elements.
Includes bibliographical references and index.
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