Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.

By: Contributor(s): Material type: TextTextPublication details: New York : AMACOM, c2007.Description: x, 228 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.123 .K45 2007eb
Online resources:
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Includes bibliographical references (p. 213-220) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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