Contemporary thinking, topics and trends in international branding, part 1 [electronic resource] / guest editors T.C. Melewar and Joseann Small.

Contributor(s): Material type: TextTextSeries: International Marketing Review ; 24, no. 3Publication details: Bradford : Emerald Group Press, c2007.Description: 130 pSubject(s): Genre/Form: LOC classification:
  • HF5415.1255 .C66 2007eb
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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