Advertising / William Arens, David Schaefer, Michael Weigold.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill Education, 2015.Edition: 2nd edDescription: xvi, 463 p ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0078028965 (alk. paper)
  • 9780078028960 (alk. paper)
Subject(s): LOC classification:
  • HF5821 .A74
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Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) OS HF5821.A74 2015 (Browse shelf(Opens below)) Available BK0101271
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) OS HF5821.A74 2015 (Browse shelf(Opens below)) Available BK0101269
General Collection item General Collection item Nairobi Campus Store OS HF5821.A74 2015 (Browse shelf(Opens below)) Weeded BK0101268
General Collection item General Collection item Nairobi Campus Store OS HF5821.A74 2015 (Browse shelf(Opens below)) Weeded BK0101270

Part 1: An introduction to advertising. Part 2: Understanding the target audience. Part 3: The planning process. Part 4: The creative process.Part 5: Reaching the target audience. Part 6: Integrating marketing communications elements.

Includes bibliographical references and index.

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