Ground wars [electronic resource] : personalized communication in political campaigns / Rasmus Kleis Nielsen.
Material type:
- 324.7/30973 23
- JK2281 .N54 2012eb
Includes bibliographical references and index.
Prologue: welcome to the campaigns -- Personalized political communication in American campaigns -- The ground war enters the twenty-first century -- Contacting voters at home -- Organizing campaign assemblages -- Targeting voters for personal contacts -- Always fighting the same ground war?.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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