Product innovation toolbox [electronic resource] : a field guide to consumer understanding and research / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat.

Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley-Blackwell, 2012.Description: xxiv, 392 pSubject(s): Genre/Form: DDC classification:
  • 658.8/3 23
LOC classification:
  • TS170 .P758 2012eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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