Our Master’s Voice : Advertising / James Rorty, Jefferson Pooley.

By: Contributor(s): Material type: TextTextSeries: Book collections on Project MUSEPublisher: Bethlehem : mediastudies.press, 2020Manufacturer: Baltimore, Md. : Project MUSE, 2020Copyright date: ©2020Edition: Public domain editionDescription: 1 online resource (318 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781951399016
Genre/Form: Online resources: Summary: ""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley"-- Provided by publisher.
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""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley"-- Provided by publisher.

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