Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor.

Contributor(s): Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, 2011.Description: xi, 331 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.32 .C73 2011eb
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Includes bibliographical references and indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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