Branded! [electronic resource] : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer.

By: Contributor(s): Material type: TextTextSeries: Wiley and SAS business seriesPublication details: Hoboken, NJ : Wiley, 2010.Description: xx, 264 pSubject(s): Genre/Form: DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .B744 2010eb
Online resources:
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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