Smart alliance [electronic resource] : how a global corporation and environmental activists transformed a tarnished brand / J. Gary Taylor and Patricia J. Scharlin.

By: Contributor(s): Material type: TextTextPublication details: New Haven : Yale University Press, c2004.Description: xxi, 278 p. : illSubject(s): Genre/Form: DDC classification:
  • 338.8/8734772 22
LOC classification:
  • HD9259.B3 C578 2004eb
Online resources:
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Includes bibliographical references (p. 267-269) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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