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1.
Bottom-up marketing / Al Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1989
Availability: Not available: Nairobi Campus: Withdrawn (1).

2.
In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: No items available.