Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder.

Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, 2010.Edition: 2nd edDescription: xix, 426 pSubject(s): Genre/Form: DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K4443 2010eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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