Innovation and marketing in the video game industry [electronic resource] : avoiding the performance trap / David Wesley and Gloria Barczak.
Material type: TextPublication details: Farnham [Surrey, England] : Gower, c2010.Description: xiv, 262 pSubject(s): Genre/Form: DDC classification:- 794.8068/8 22
- HD9993.E452 W47 2010eb
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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