Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership / Armin Tank.

By: Material type: TextTextSeries: Marktorientierte Unternehmensführung ; Bd. 36.Publisher: Frankfurt am Main, [Germany] : PL Academic Research, 2014Copyright date: ©2014Description: 1 online resource (369 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783653031805 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership.DDC classification:
  • 658.8342 23
LOC classification:
  • HF5415.32 .T365 2014eb
Online resources:
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Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed March 11, 2014).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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