A new brand of business [electronic resource] : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward.

By: Contributor(s): Material type: TextTextPublication details: Philadelphia : Temple University Press, 2009.Description: viii, 228 p. : ill., mapsSubject(s): Genre/Form: DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .W29 2009eb
Online resources:
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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