The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya / Alex Otieno Odhiambo

By: Material type: TextTextPublication details: Nairobi : Daystar University, 2015Description: xi, 95 pSubject(s):
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Item type Current library Collection Call number Status Date due Barcode
Theses Theses Nairobi Campus Africana & Special Collection Africana/Special Collection THES HF5415.13.K4O85 2015 (Browse shelf(Opens below)) Available BK0105199

A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.

Includes bibliographical references

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