An assessment of strategic responses adopted by commercial banks in Kenya to enhance customer retention : a case of Ecobank, Kenya / by Betty Wachera Waiguru.
Material type:
TextPublication details: Nairobi : Daystar University, 2015.Description: ix, 103 p : ill ; cmSubject(s): LOC classification: - HG1616 .K4W35
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Theses
|
Nairobi Campus Africana & Special Collection | THES HG1616.K4W35 2015 (Browse shelf(Opens below)) | Available | BK0101672 |
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Includes bibliographical references.
There are no comments on this title.
Log in to your account to post a comment.