Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2001.Description: xxvi, 414 p. : ill. ; 24 cmISBN:
  • 0761919074 (cloth : alk. paper)
  • 0761919082 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 303.3/42 21
LOC classification:
  • HM1196 .S56 2001 HM1196 .S56 HM1196 .S56
Contents:
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
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Includes bibliographical references and index.

Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.

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