Persuasion in society /
Simons, Herbert W., 1935-.
Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. - Thousand Oaks, Calif. : Sage Publications, c2001. - xxvi, 414 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
0761919074 (cloth : alk. paper) 0761919082 (pbk. : alk. paper)
00012754
Persuasion (Psychology)--Social aspects.
Persuasion (Rhetoric)
HM1196 HM1196 HM1196 / .S56 2001 / .S56 / .S56
303.3/42
Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. - Thousand Oaks, Calif. : Sage Publications, c2001. - xxvi, 414 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
0761919074 (cloth : alk. paper) 0761919082 (pbk. : alk. paper)
00012754
Persuasion (Psychology)--Social aspects.
Persuasion (Rhetoric)
HM1196 HM1196 HM1196 / .S56 2001 / .S56 / .S56
303.3/42