Persuasion in society / (Record no. 38314)

MARC details
000 -LEADER
fixed length control field 01840cam a22003494a 4500
001 - CONTROL NUMBER
control field 0000025462
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190817020004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 001130s2001 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00012754
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761919074 (cloth : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761919082 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- Kmbae
042 ## - AUTHENTICATION CODE
Authentication code c=Program for Cooperative Cataloging
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1196
Item number .S56 2001
Classification number HM1196
Item number .S56
Classification number HM1196
Item number .S56
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.3/42
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Simons, Herbert W.,
Dates associated with a name 1935-.
245 10 - TITLE STATEMENT
Title Persuasion in society /
Statement of responsibility, etc. Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 414 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Persuasion (Psychology)
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Persuasion (Rhetoric)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gronbeck, Bruce E.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morreale, Joanne,
Dates associated with a name 1956-.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060629
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 6
989 ## -
-- 1481627877
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 5 1 HM1196.S56 BK013186 10/08/2018 08/09/2018 c.1 09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 5   HM1196.S56 BK033868 05/03/2025 03/07/2025 c.2 09/28/2017 General Collection item